• Ryan Luby

The 40% Rule

Updated: Apr 5, 2018


In case you didn't know.. I'm sort of a fan of David Goggins. (The guy on the right)

I'll be brief because this doesn't need a whole lot of words.

Take this rule into your life. Remember it. Use it. Say it. Practice it. Whatever you can do, to never forget this rule. Do it.

When I first heard this it absolutely set me on fire, and drove me to push way harder in everything that I do and I constantly remind myself of this rule as often as possible.

In an interview I heard David Goggins say his 40% rule, which is this:

When you feel like you have given 100%, you're totally dead, completely exhausted, and given everything you can possibly give mentally, emotionally, and physically..


the truth is you're really only at 40%.



Learn more on this:


Article: The Hustle - The 40% rule https://thehustle.co/40-percent-rule-navy-seal-secret-mental-toughness

Article: Forbes - The 40% rule https://www.forbes.com/sites/chrismyers/2017/10/06/the-40-rule-the-simple-secret-to-success/#20b7eb6c5cdd

Video: Interview with Jesse Itzler who invited Goggins to live with him for 30 days https://www.youtube.com/watch?v=9I_u4oZqF8c

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Jan 20, 2018. GROW created with Wix.com